Senior Marketing Officer

BNP Paribas | Posted 8-04-2021

Lisboa (Sharepoint)


BNP Paribas is a leader in the Eurozone, and a prominent international banking institution with strong roots in Europe's banking history. It has a presence in 71 countries, with 200 000 Employees – including more than 150 000 in Europe and 6 000 in Portugal alone.

BNP Paribas is present in Portugal since 1985, having been one of the first foreign banks to operate in the country. Today, the Group has several entities operating directly in this territory, offering a wide range of integrated financial solutions to support its clients and their businesses.

Thanks to its international presence and regular and close collaboration among its businesses, BNP Paribas has the resources to support all clients - individuals, entrepreneurs, SMEs, large corporates, institutional investors and community organisations - with financing, investment, savings and protection solutions that help make their projects a success. BNP Paribas holds key positions in its three core operating divisions: Domestic Markets and International Financial Services for retail banking and specialised financial services, and Corporate & Institutional Banking for corporate and institutional clients.

The CIB Marketing and Communication Shared Service Center (SSC) is a dynamic area of the BNP Paribas organization, which role is to support Corporate and Institutional Banking (CIB) businesses lines in their commercial and development strategies, and position BNP Paribas as the brand of reference in the CIB space in EMEA.

Within CIB Marketing and Communication SSC, the Campaign Management team is more specifically in charge of structuring and running marketing campaigns for the EMEA-based CIB divisions, in particular Global Markets, Global Banking, and Securities Services.

As a Senior Marketing officer, you will be accountable for the development, oversight and effective execution of a customer-focused marketing strategy. You will lead, coordinate and liaise internally within the team and with high-profile internal clients (business lines managers, senior bankers) to ensure all marketing and promotional projects are delivered to achieve our business goals, in line with our overall banking strategy, brand, value proposition, desired client experience, and sustainable requirements.

ROLE AND RESPONSIBILITIES

Marketing strategy

  • As a senior member of the team, you will be part of the group that defines the marketing strategy and its derived marketing plan for Global Banking EMEA

  • Produce and follow a dashboard that tracks the activity of the marketing team, and stores impact statistics of every distributed content

Source, produce and deliver marketing content

  • Plan, prepare (write, edit and proofread) engaging written and visual content for internal and external use through various communication channels

  • Structure and coordinate delivery of videos in support of the commercial priorities or social media strategy (linked in ambassadors)

  • Manage the publication and distribution of sourced or created contented

  • Propose evolutions of the produced content to increase production efficiency and / or impact on targeted audience

Management of internal communication tools and social media

  • Oversee and update website(s) and SharePoint(s); publish and update material (articles, interview, videos) on social media sites

  • Keep abreast of technological and digital advances related to marketing, communication and customer satisfaction

Collaboration with internal stakeholders

  • Collaborate with and support the Global Banking EMEA Marketing team (currently based in Paris)

  • Liaise with Global Banking EMEA managers and bankers to understand marketing requirements

  • Support the development of specific marketing strategies, including content collection, formatting and distribution, distribution channels and monitoring of social media sites

  • Ensure coordination with other stakeholders in the organisation, especially Group, CIB and Metiers Marketing and Communication Departments, as well as regional and transversal business heads.

Coordination with external providers

  • Collaborate with marketing and design teams to plan and develop site content, style and layout

  • Coordination with external agencies, notably in the video creation process

PROFILE

  • Bachelor’s degree in Marketing and Communication, Business, Banking & Finance or Economics
  • 5 years minimum of relevant marketing experience
  • Fluency in English is mandatory; fluency in Portuguese and/or French is a plus
  • Excellent writing, editing, and oral communication skills with experience developing client-focused content such as client interview, deal communication, product presentations and data analysis sheets
  • Ability to lay various content (email, newsletter, brochures, press releases) to successfully convey marketing messages
  • Extensive knowledge of Marketing analytics to be able monitor campaigns efficiency, contribute to data analysis, and produce support presentations
  • Advanced social media experience
  • Excellent knowledge of Microsoft Office and other software programs applicable to position and achievement of goals
  • Motivation to work on an international environment
  • Management background with proven success in meeting tight deadlines
  • Strong critical thinking and problem solving skills
  • Team player who collaborates with ease and creative energy, self-motivated, curious
  • Proactive attitude

Please note that only applications submitted in English will be considered.

In case you are selected for this role, further documentation will be requested to support your hiring process.

BNP Paribas is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.