Website Senior Specialist

OutSystems | Posted 14-10-2021

Lisboa (Outsystems)

Website Senior Specialist

Job description:

As a modern application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. The Web Experience Content Manager will be an important part of our web team focused on the front door of OutSystems to drive effective end-user web experiences for our customers. This role is at the crossroads of UX best practices, content marketing, demand generation, data analysis, and web content management. If you get up every day thinking about web and digital marketing, read on.

The primary responsibilities for this role include (but are not limited to):
  • Partner with field and growth marketing, SEO, design, UX, and development to scope, understand, and deliver effective web experiences that drive tangible results
  • Drive adoption of modern digital and web best practices, and learnings from tests and experiments into future web experiences
  • Seek and understand website data patterns and trends, and make recommendations based on additional research and testing
  • Manage web content change requests in partnership with the rest of the team
  • Create dashboards and reports, so stakeholders can track impact and performance
  • 5+ years experience with managing content and building pages in Sitecore CMS, AEM, Umbraco or other enterprise CMS platform
  • 5+ years experience with Google Analytics (certification preferred) and Google Data Studio
  • 5+ years experience collaborating with design, UX, and development teams
  • Experience with personalization of content, personas, inbound marketing strategies
  • Experience in marketing B2B technology products or services preferred
  • Experience working with marketing automation teams to build, test, and deploy forms from tools like Marketo, Eloqua, Pardot
  • Experience with tools such as Slack, GSuite, Figma/Adobe XD, Miro, and other modern martech platforms is preferred
  • Working knowledge of HTML, CSS, Javascript and front-end web frameworks such as Bootstrap
  • Experience in implementing search engine optimization (SEO) tactics
  • Experience in project management with tools like Asana, Monday, etc.
  • Ability to manage time and juggle multiple priorities to execute high quality deliverables
  • Experience in communicating and presenting information across multiple stakeholders at varying levels of the business
  • High level of attention to detail, including QA/review
  • Strong English proficiency.
Location: Brazil - Remote #LI-RG1